We try to find the best available dog and pet food brands that contain more natural ingredients than their mainstream counterparts. We strongly recommend avoiding the big-name brands that include harmful ingredients in your best friend’s food. There are alternatives that are so much better than the Purina, Iams and Science Diets of the pet food world. That’s why we are proud to recommend The Farmer’s Dog…
What is The Farmer’s Dog?
The Farmer’s Dog is completely rethinking how pet food is manufactured and marketed by sending freshly made food directly to customers’ doors. Founded by Jonathan Regev and Brett Podolsky in 2015, the direct-to-consumer fresh pet food company creates meal plans that are made-to-order, designed by veterinarians, and customized using smart technology to meet the ideal nutritional needs of every dog.
How is it different?
The pet food typically found on a retail shelf is arguably the most highly processed food in existence. By shipping directly to customers on subscription, The Farmer’s Dog is able to circumvent retail stores and make food fresh, reducing their costs for superior ingredients and offering customers unparalleled food quality at an affordable price point. Food never sits on a shelf for months (or years) at a time, and customers never have to worry about running out. By leveraging smart technology and proprietary algorithms, The Farmer’s Dog can create customized meal plans based on a dog’s individual profile using data about age, breed, size, activity level, and sensitivities. The fresh, veterinarian-designed food is then pre-portioned and delivered in personalized and ready-to-serve meals within days of preparation.
Where can I get Farmer’s Dog?
We are strictly online and subscription only so we can utilize our knowledge of predictable demand to run lean on inventory and produce a fresh product. Shipping directly to customers also allows us to create a personalized experience while cutting out middlemen retailers and distributors.
The Farmer’s Dog was inspired after Brett’s battle to cure his Rottweiler Jada’s stomach issues illustrated the power of fresh food. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation and the results were staggering — Jada was cured.
After witnessing Jada’s transformation, Brett and Jonathan knew they had to create a solution for other pet parents who were searching for a healthy, trustworthy option. They designed a product they wished existed for their own dogs; a service that takes a fresh approach to pet food and gives pet parents the peace of mind that they’re feeding their dogs the healthiest diet possible.