If you have been observing the pet care industry of late, you will agree that many things have changed recently. Just check out the way people take care of their pets, the social aspect, how technology is shaping this industry, and the new CBD craze.
Every pet owner wants to give the best life to their pets. Being trendy has proven to be one of the best approaches for taking care of your pets. The following are some of the most common trends dominating the pet care industry in the modern world.
Pets have become travel buddies
Gone are the days when pet owners were forced to leave them home. Such people can now travel around with their pets and still have a good time. Dogs are some of the most common types of pets that people do not want to leave home. For instance, bikes have become so popular in recent times in a world where there are concerns about traffic congestion, and having a bike carriage for dogs makes it easy for bikers to enjoy an activity previously left to car owners.
This means that pet owners can cycle to their local store and let their pets have a good time. Searching for pet-friendly vacations is also another trend that is dominating the pet world as well. We can also see an upsurge in the number of pet parks in different parts of the world.
Focus on preventive health
Pet owners do not want to wait until their pets are sick to visit a veterinarian. Such people are now taking their pets for check ups to protect them from various ailments. For instance, dental checkups for pets such as dogs is a trend that many are following. And now you can actually buy toothpaste for pets such as dogs and cats, which is great when it comes to dental health. There is also more focus on holistic vet care instead of conventional treatment approaches.
Pet owners are now conscious of the chemicals that are suitable for tick and flea control. We are also seeing pet owners avoiding harmful pesticides and fungicides that are likely to be a health threat to their pets. If you must use these chemicals in your yard or farm, then ensure that your pets stay indoors. Walking a pet in the neighborhood has also been one of the best approaches for ensuring that your pet is healthy. The chances of your pet suffering from obesity and lifestyle-related challenges are greatly reduced.
Tech is changing pet care
Is there any industry that has not been influenced by technology? Cases of lost pets were all over the news in the past. Technology has now made it easy for homeowners to monitor their pets and locate them when lost remotely. A good example is neck collars for dogs that are fitted with GPS.
The market is also flooded with medical devices such as blood sugar kits, which pet owners can use at home. These pet owners can also purchase devices that will measure heartbeat and respiration from the comfort of their homes.
Pet owners do not have to physically visit veteranarians, as they can take advantage of telemedicine. There are experts who they can reach through various avenues, such as phone calls, texts, and/or online apps for diagnosis and treatment of problems. Pet owners can get quick answers to pressing questions and learn how to treat minor wounds.
Specialty Pet Services on the rise
Pet care has opened up new opportunities that were unheard of in the past. Some careers, such as dog training, have been around for some time, but their popularity is still rising as people are investing in getting their pets well-trained.
We are also seeing new ventures that specialize in holistic and upscale spa services for pets. Some good examples of services you are likely to find includes pet massage, Reiki, and paw-tinctures. Spa services for pets have proved essential in treating some conditions and also for calming pets.
Pet sitting is another career that has employed millions of people worldwide. Pet sitters are trained individuals who take care of pets when their owners are away. Other specialty pet services that are worth mentioning are pet photography and pet behavioral consulting.
Custom-made and natural foods are taking over
Pet owners are now looking for personalized pet foods that can be delivered to their doors. Such people have to consider several things, such as their pet’s weight and physical state before buying such foods. You will also find discerning pet owners spending a good deal of their time studying the labels and packaging materials to find out the ingredients on these foods.
This new trend is the reason why companies such as Butternut Box are present in the current market. Pet owners do not have to purchase foods with preservatives as they can take advantage of freshly prepared meals. Such companies are taking advantage of the digital market to reach their potential customers. The new trend towards a subscription-based model is also taking the market by storm. Such companies are working with other stakeholders in the pet care industry to ensure orders are delivered on time.
Pet influencing is also on the rise
People keep pets for companionship and unconditional love. The good news is that pet owners are now making money from their pets. Influencer marketing has become very popular in recent years and the pet care industry has not been left out.
Some of the most common platforms where you will find pet influencers are Instagram, Facebook, and YouTube. Many pet owners get endorsement deals, get paid to review new products, and advertise products on their platforms for a fee. Different influencers may have different approaches as to the nature of content that they share on these platforms.
Above are some of the most common trends that are dominating the pet care industry in these modern times. We will watch out for new trends and ensure that we keep you updated. Do you know of any trends that we may have left out? Feel free to share it with us.