It seems that even so-called “trustworthy” alternative pet food brands are deceiving the public into believing that they use only the best ingredients. Is this really a surprise to anyone? My advice is not to protest, but to simply avoid this brand, and do your own research as to which brand of food you should feed your dog or pet. Read this article below about Blue Buffalo’s class-action lawsuit settlement of $32 million dollars. Be sure to share this…
A Heads-Up to Fellow Pet-Owners!
The fastest growing major pet food company in the United States, selling dog and cat food has been accused of lying to pet owners. BLUE is a billion dollar brand based on sales at retail and is the #1 brand in the Wholesome Natural market.
“Pet-food maker Blue Buffalo will pay $32 million to settle 13 consumer class action suits, the company announced last month.
The consolidated action centers on Blue Buffalo’s “True Blue Promise” labels, which allegedly appeared on all Blue Buffalo products. Blue Buffalo’s True Blue Promise was that its brand of pet food contains “Only the Finest Natural Ingredients,” with real meat first ingredients, “NO Chicken or Poultry By-Product Meals,” “NO Corn, Wheat or Soy,” and “NO Artificial Preservatives, Colors or Flavors.”
These True Blue Promise claims were allegedly restated on the front and back labels of every Blue Buffalo product and in other Blue Buffalo promotional materials. The class action plaintiffs also asserted that they paid a higher price for Blue Buffalo’s products because of the True Blue Promise.
But according to the class action plaintiffs, independent tests showed that some Blue Buffalo products did, in fact, contain chicken and poultry by-products. In addition, the tests indicated the presence of rice and corn in some products, including products from Blue Buffalo’s “Wilderness” and “Freedom” product lines, which were advertised as being grain-free.” National Law Review
And in case you did not already know, avoid Purina brand dog food like the plague, especially its “Beneful” line, which according to the label is “100% Complete & Balanced Nutrition.” Do you think that Kellogg’s Fruit Loops is a healthy cereal? Well, Beneful looks like Fruit Loops for dogs…